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DIA Properties redefines smart waterfront living in Dubai with launch of LuzOra

In Dubai’s iconic skyline, renowned for its futuristic designs and extravagant lifestyles. A new name is rewriting the narrative – LuzOra by DIA Properties. Located in the thriving Dubai Islands, LuzOra is more than a residential project. It is a bold and forward-looking vision of how people will live, connect, and excel in the years to come.

LuzOra represents DIA Properties’ first venture into the UAE. Where a healthy city in the making combines smart design, eco-friendly concepts,, and lifestyle as its priority. Providing an intense infill neighbourhood, LuzOra represents the future of urban living. With an emphasis on people-focused planning. That’s why every detail has been carefully considered to provide designers’ homes for today’s urban residents to enjoy fully. This includes smart home features, energy-efficient floor planss, wellness offerings, and peacefu, waterfront views.

About DIA Properties

DIA Properties is a rising player in the global real estate market. The company is driven by a mission to create meaningful, forward-thinking communities that enhance lives. Building on its success in international markets, DIA Properties has launched its first project in the UAE—LuzOra—marking a bold entrance into the region.

At the core of DIA Properties is the passionate founder, Faruh Kurbanov, whose approach to development is not just form-focused. Real estate, Kurbanov says, should be genuinely functional, future-proofed, and essentially human. “For us, design is not about excess—it’s about purpose,” he explains. This value is fully manifested in the LuzOra master plan.

As a debut, the project is more than a milestone; it is a declaration of intent. Coming to the UAE with an emphasis on Dubai Islands. DIA Properties also illustrates its belief not just in the city’s potential for real estate as an investment market. But in its commitment to bringing value that lasts, on the platform of significant, purpose-led development.

Why Dubai Islands?

Selecting to inaugurate DIA Properties’ first development project in the UAE. Notably in Dubai, was both pragmatic and visionary. Dubai was a natural launchpad as it has a thriving real estate market, favorable investment policies. And a strong urban ambition, said Faruh Kurbanov, its founder. “Our development plan was always focused on finding markets with long-term potential. And Dubai was just that The choice of Dubai Islands expresses an even more profound purpose. Located near the original heart of the city but designed for peaceful island living, this master-planned coastal neighborhood combines.

The best of both worlds – urban access and seaside calm. It’s a location that residents can equally appreciate for the rhythm of island living. Near the cultural and commercial pulse of Dubai. Kurbanov adds, “For us, this was not only about geography, but timing and vision. We were keen to play a role in influencing the future of Dubai Islands. By adding real substance to its residential offer and to cement DIA’s presence on the map with a landmark development.”

By choosing one of Dubai’s up-and-coming coastal locations, securing LuzOra as both a lifestyle jewel . And a positive investment proposition.

LuzOra’s Design Philosophy

The driving concept behind LuzOra is what DIA Properties refers to as “design and value.” It is not the sort of architecture that is excessive for the sake of excess. But rather architecture that has a function that makes everyday life peculiarly agreeable.

“For us, design is not about luxury in the traditional sense . It’s about functionality, flow, and living well,” Kurbanov says. LuzOra epitomizes this philosophy with careful space utilization, natural lighting. And manages natural context adaptation. Every home is designed to be open, efficient. And instinctively laid out, with wellness, convenience,, and sustainability in mind.

The design is contemporary with the lines of modern architecture. And with minimalist interiors promoting simple, clean lines; cuckoo clocks don’t feature. And ugly woollen dolls instead, there is a lot of space, clean aesthetics, practical layout, and eco-efficient materials. Every detail is designed to serve the people who live there, from walkable pathways to the placements of windows. That maximize views and ventilation.

Smart Waterfront Living

LuzOra reinvents living on the water by integrating intelligent technologies directly into daily routines.Residents step into an environment of comfort, efficiency, and innovation—seamlessly connected from the moment they arrive.

Each residence boasts modern smart home technology with WiFi-enabled lighting, climate control, and security via smart devices. This device enables residents to have a full say in their environment. “Smart sensors help you minimise energy use, lower utility bills and help the environment. All while keeping you comfortable,” he said.

From the units themselves to the entire community, the development is built as a tech-forward ecosystem. It features energy-efficient lighting across public spaces, intelligent waste management solutions, and EV charging points. These innovations dovetail with Dubai’s increasing emphasis on green mobility.

The waterfront setting of the project provides an extra dimension to the experience. The views are scenic, the landscapes are open, and the soothing coastal vibes are complemented by well-integrated technology. Whether relaxing in digitally cooled interiors or walking on externally illuminated scenic waterfront promenades, life is as futuristic as it is peaceful.